Despite its strong market growth, Inovalon’s digital presence was significantly underperforming through an outdated website that failed to meet its expanding business requirements. The site lacked clarity and suffered from information overload.

Through internal interviews and meticulous SEO and website audits, I created user personas and identified critical opportunities for improvement. Leveraging the personas and my strategic optimization framework, I supported a complete website transformation.

The resulting user-centric platform enhanced their search engine visibility drove higher engagement metrics, and established a digital foundation aligned with their continued market expansion.