Urban League of Greater Hartford (ULGH)
ULGH is a direct services agency providing services in the following programmatic areas: Adult Education, Youth Development, Workforce Development and Training, Economic Enrichment, and Health and Wellness for Hartford, CT. Their mission is to reduce economic disparities in our communities through programs, services, and educational opportunities.
What we achieved…
Working with the ULGH, I led a small team of designers in conducting internal and external interviews. I also facilitated design thinking workshops that included exercises like empathy mapping, how might we’s, and crazy 8’s. This helped us to create personas, drive content strategy, and develop a social media strategy and a website roadmap.